Apple Watch Pricing
Because it's designed to suit a wide range of customer tastes, Apple Watch pricing varies wildly. It starts at $349 on the low end for the aluminum Sport, but goes all the way up to $17,000 for the 18-karat gold Edition.
Pricing for each Apple Watch is determined by three factors: the material the case is made from (stainless steel, aluminum, or gold), size, and band choice. Across the board, 42mm Apple Watch models are priced $50 higher than smaller 38mm models, and band prices range from $49 to $449.
For the Watch Sport collection, Apple has 12 different models available, consisting of six different colors each available in 38mm and 42mm casing sizes. All 38mm models are priced a $349, while the 42mm models are priced at $399. The Silver aluminum casing is available with white, orange, and blue, fluoroelastomer sport bands.
The Space Gray aluminum Apple Watch Sport is available with a black band, while the 38mm Rose Gold Apple Watch Sport is available with a lavender band and the 42mm Rose Gold version is available with stone sport band. The 38mm Gold Apple Watch Sport is available with either an antique white band or a midnight blue band.
Apple originally offered its Apple Watch lineup with different bands, but appears to be changing the available color options on a seasonal basis. Prior to September 9, the Apple Watch Sport was sold with bands in bright spring colors of blue, pink, and green.
The two prices of the Sport Collection
The stainless steel Watch lineup is a bit more complicated, with 20 twenty different models available, 10 each in 38mm and 42mm sizes, at prices ranging from $549 to $1,099. At the low end of this tier are stainless steel Apple Watches combined with Sport Bands in black, white, and (Product) RED colors, with the 38mm models priced at $549 and the 42mm models at $599. Several other watch-band combinations such as the Milanese Loop ($649-$699) and Link Bracelet ($949-$999) are available with the same $50 premium for larger casings.
Not all bands are available for both 38mm and 42mm models, however, with a Modern Buckle available only for 38mm models at $749 with midnight blue and soft pink color options. Unique to the 42mm models is a Leather Loop band available in midnight blue and stone, with those combinations prices at $699. Finally, at the high end of the Watch collection is a unique Space Black casing paired with a Space Black stainless steel Link Bracelet, priced at $1,049 for the 38 mm model and $1,099 for the 42mm model. The Space Black stainless steel Apple Watch is also available with a black Sport Band for $549/$599.
The lowest and highest-priced watches in the Apple Watch collection
For those looking for an 18-karat gold watch, the Apple Watch Edition collection, ranging from $10,000 to $17,000, is the place to be. At the low end of this range are the black and white sport bands paired with either a rose gold or yellow gold casing. The 38mm casings are priced at $10,000 in these combinations, with the 42mm models priced at $12,000.
For $15,000, customers can opt for the 42mm Apple Watch in yellow gold with a black Classic Buckle or rose gold with a midnight blue Classic Buckle. The lineup tops out at $17,000 with the 38mm casing available with in rose gold with a rose gray Modern Buckle or in yellow gold with a bright red Modern Buckle. All Watch Edition watches are available in limited quantities.
The lowest and highest-priced watches in the Apple Watch Edition collection.
Apple is also partnering with some third-party companies to create bands for the Apple Watch. The company's first collaboration is with luxury brand
Hermes, with Apple selling complete Apple Watch sets outfitted with Hermès bands. There are three varieties: the Double Tour, the Single Tour, and the Cuff, all of which began shipping on October 5.
Priced at $1250, the leather Double Tour includes a 38mm stainless steel watch case. It's available in four colors: Fauve, Etain, Capucine, and Bleu Jean, and is called the Double Tour because it wraps twice around the wrist. The Single Tour is a more classic design that includes a 38 or 42mm stainless steel Apple Watch at prices that start at $1000. It too comes in several colors, including Fauve, Noir, and Capucine.
The Cuff, priced at $1500, ships with a 42mm stainless steel Apple watch and is available only in Fauve. It's a thicker cuff-style band that's been specially designed to let the heart rate sensor stay in contact with the wrist.
